Anyone in dance music with a shred of business acumen is going gaga for Asian markets. It’s the brave new frontier of the industry. From China to India to Korea, Asian kids clamor for the chance to see big-name international DJs drop heaters on massive stages the way Europe and North America have this last decade, and Ultra Music Festival just reaped the benefits.
The Miami-based brand has been international since 2008, starting in Brazil and working its ways through South America before breaking into Asia with Ultra Korea in 2012. As Asian markets exploded, Ultra has been there growing alongside, and 2017 was a hallmark year. From June to September, Ultra hosted 17 events throughout the continent, according to an UMF press release. It was the first time they came to India. The brand opened its season in Indonesia with the first-ever “Bali Music Week,” and of course, it capped its celebratory run with its big and beautiful Ultra Japan three-day festival.
Ultra Bali, Hong Kong, India, Japan, and Taiwan were sold out events. More than 400,000 fans attended Ultra Asia events, and more than 25 million viewers tuned in to Ultra livestreams of China, India, Japan, and Singapore. Having smashed its own records yet again, Ultra Music Festival continues to live up to its reputation as the most successful international festival producer in the world, with no other festival brand coming close to accomplishing the worldwide domination Ultra has. With its two Asia legs in 2017 now complete, all eyes are focused on Latin America.
Commencing on October 6, Ultra Music Festival will begin its most ambitious tour of Central and South America to date, putting on separate events across nine countries in just ten days. With debut Resistance shows taking place in Rosario, Crdoba and Medelln, the return of both Road To Ultra Peru and Road to Ultra Chile, the first edition of Ultra Mexico, the expansion of Ultra Brasil, and the return of Resistance to Buenos Aires over two weekends, Ultra Music Festival is set to wrap the calendar year in exquisite fashion.