Since the release of Justin Bieber’s 4th Studio Album ‘Purpose’ on November 13, 2015, it has sold an incredible 5,106,000 copies. According to IFPI, ‘Purpose’ was the fourth best-selling Album of 2015 with year end sales of 3.1 million copies. The album quickly broke first-week streaming records both domestically and globally, with streaming numbers at 77 and 205 million.
It’s also Justin’s fifth album to sell over a million copies. ‘Purpose’ spawned three No. 1 Singles; “Sorry“, “Love Yourself” and “What Do You Mean?” which all reached the top of the Billboard Hot 100 Singles Chart. “What Do You Mean” was the World’s best-selling Single for 7 consecutive weeks in 2015 and “Love Yourself” was the World’s best-selling Single of the first six months this year.
Although ‘Purpose’ was released in November 2015, it is the 4th best-selling Album of 2016 behind Adele’s ’25’, Drake’s ‘Views’ and Beyoncé’s ‘Lemonade.’ The Album is still selling 18,000 units a week globally. With ‘Purpose’, Justin proved he’s an excellent curator and arbiter of what is new and upcoming. His collaboration “Where Are U Now” with EDM Superstars Diplo and Skrillex, who also produced other songs on the Album, won a Grammy for Best Dance Recording, and his 2 latest collaborations, “Cold Water”, with Major Lazer & Mo and “Let Me Love You” with DJ SNAKE are currently at No.8 and 3 on this week’s global track chart.
Justin Bieber‘s Record Company, Def Jam, strongly believe ‘Purpose’ deserves to win the Award for Album of the Year at the upcoming Grammys because It’s wildly successful, it represents the sound of pop radio this year, and it was a major comeback for Justin. Although the Grammys are given out by the recording industry to celebrate excellence, more recently, the most coveted Award of the night has gone to critically acclaimed Albums which are also commercially successful such as Taylor Swift’s ‘1989’, Daft Punk’s ‘Random Access Memories’, Mumford and Sons’ ‘Babel’ and Adele’s ’21’. Both Drake and Beyonce have the advantage that their albums were released in 2016. Also, the Grammy’s do not normally award Pop Idols like Bieber, who has had a reputation of being a bit of a loose cannon in the past. But that’s also part of his charm and the reason why he has such die-hard fans.