China’s Alibaba Music announces an expanded partnership with BMG

China-based digital music service Alibaba Music has announced an expanded partnership with BMG. The two companies have agreed to a three-year extension of an existing digital distribution deal that gave Alibaba’s digital music platforms access to 1.9m songs and 600,000 recordings. The deal also includes a provision that will see the companies collaborate in other areas, including film and television.

“We have been very satisfied with the rapid progress we have made in our relationship with Alibaba, surely one of the most innovative and customer-focused businesses in the world,” said BMG CEO Hartwig Masuch. “By deepening our relationship with Alibaba we are not only helping to pioneer the new music business in China, we are delivering new revenue for our artists and songwriters.”

Weidong Yang, president of Youku and CEO of Ali Music said, “Working with BMG, the top global music rights management company, will allow Alibaba Digital Media & Entertainment to access significant international content and perspectives. We believe the cooperation with BMG will be deepened, expanded and explored in the future.”

Thew new BMG deal gives Alibaba’s digital music platforms Ali Music, Xiami, and Ali Planet access to recordings from the likes of Janet Jackson, Rick Astley, blink-182, Scorpions, Kylie Minogue and Black Sabbath. Also included is copyrights in songs from David Bowie, Kurt Cobain, Bruno Mars, Roger Waters, will.i.am, John Legend, Robbie Williams and Mick Jagger and Keith Richards.

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