Amazon’s voice assistant Alexa is launching in Brazil this month.

In addition, the company’s Echo Dot and Echo Show 5 devices are available for pre-order in the market and will begin shipping next week, while Amazon Echo will be available in November.

The launch of Alexa and the Echo range of speakers in Brazil come only a few weeks after Amazon Prime and Amazon Music were rolled out in the market.

Reuters reports that the prices for Amazon’s three Echo devices range from R$349 to R$699 ($84.53-$169.30).

Alexa arrives in Brazil with a new voice, Brazilian Portuguese language support, local knowledge, hundreds of local skills, a wide range of Works with Alexa-certified devices, products with Alexa Built-in, and more.

According to Amazon, the Alexa experience has been ‘built from the ground up’ for Brazil.

Hundreds of ‘skills’ are already available for Brazilian customers, including Show do Milhão, Porta dos Fundos, UOL Esporte, iFood, Leite Ninho, Cinemark, Uber, and more

In addition to the launch of amazon’s own Echo smart speaker range in Brazil,  brands such as Bose, LG, Sony, JBL, Yamaha, Intelbras and Positivo are also releasing devices that work with Alexa or have Alexa built-in.

The launch of Amazon Music last month, and now Alexa and the technology and retail giant’s own Echo devices in Brazil this month poses a major challenge to rival, Spotify.

Spotify, according to MBW calculations related to the firm’s Q2 2019 results, counted 21.6m paying subscribers in Latin America at the close of June this year, alongside 48.7m total monthly active users.

Brazil is the most populous country in Latin America with around 209m citizens, and the 10th biggest global recorded music market in 2018, according to IFPI data.

The Brazilian market generated $298.8m for labels and artists last year – up 15.4% YoY – of which some 70% ($207.8m) was derived from streaming platforms.

“We’re excited to introduce Alexa to customers in Brazil, with a custom-built experience that honors Brazil’s language and unique culture,” said Toni Reid, Vice President, Amazon Alexa.

“Customers across Brazil will be able to ask for their favorite music, control their smart home, and enjoy skills from hundreds of customer-favorite Brazilian brands including Show do Milhão, Porta dos Fundos, UOL Esporte, iFood, Leite Ninho, Cinemark, and more.

“We’ve worked hard to create a Brazilian Alexa that we think our customers will love, and we can’t wait to hear what they think.”Music Business Worldwide

This article was originally published on MBW

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